Pink Door Storage & RV
Brand Campaign & Marketing Assets
Pink Door Storage & RV needed a cohesive set of marketing assets that reflect its recognizable identity across multiple customer touchpoints. I created digital ad campaigns, edited facility imagery, and developed a branding guide centered around the company’s signature pink doors to help strengthen visual consistency across advertising, online listings, and future marketing materials.
Project Overview
Client: Pink Door Storage & RV / Self Storage Consulting Group, LLC
Role: Graphic Designer / Digital Marketing Specialist
Scope: Google display ads, photo editing, branding guide, digital marketing assets
Tools: Adobe Photoshop, Illustrator, InDesign
The Goal
The goal of this project was to establish a more unified visual presence for Pink Door Storage & RV while supporting both immediate promotional needs and long-term brand recognition. Each deliverable was designed to reinforce the brand's most distinctive feature and create a system that could be applied consistently across digital and print.
Display Ad Campaign
I created a Google display ad campaign for the brand to promote newly built covered and uncovered parking spaces in Clinton, Utah. Using Google's responsive ad format, I developed multiple headlines and descriptions that could be paired with top-performing images across placements. The messaging emphasized local relevance, convenience, and promotional value, and over the past month the campaign generated 4,115 impressions and 88 clicks with a click-through rate of 2.14%.
Facility Imagery
I edited facility photos for Pink Door Storage & RV locations to create a stronger visual connection between the properties and the brand. Since the original images were taken by property managers without formal photography training, I also used this work to help define a more consistent standard for future photography. The edits emphasized the facility’s signature pink doors and paint so the imagery would feel more aligned with Pink Door’s identity across websites and Google business listings.
Before
After
Branding Guide
I developed a branding guide for Pink Door Storage & RV centered around the facility’s signature pink doors as the foundation of the visual identity. The guide established standards for color, typography, logo usage, branded applications, and photography, creating a system for more consistent marketing materials across digital and print touchpoints. It also included photography guidelines to help standardize future images taken on-site and maintain a cohesive branded presentation.
Outcome
This project created a more cohesive visual system for Pink Door Storage & RV by connecting campaign creative, branded photography, and identity guidelines through the company’s most recognizable feature: its signature pink doors. The final deliverables strengthened brand consistency across customer-facing materials and established a clearer visual foundation for future marketing efforts.